SmartDX: Cookie-independent futuristic CX with data-driven insights

What is the
SmartDX?

Starting with the first click, SmartDX revolutionizes how you track and identify individual audience members, map their cross-device journeys, deliver contextual omnichannel interactions, and attribute conversions at the segment-of-one level.

What sets it apart

SmartDX offers a powerful alternative to cookies that reduces delays in contextual responses and minimizes lags in customer journeys.

Platform and device agnostic

Suitable for almost all channels, SmartDX enables segment-of-one tracking across platform and device boundaries.

Cookie-independent

Move beyond cookies with advanced device fingerprinting and AI-driven identification algorithms.

Rich insights

SmartDX captures far more critical insights, shedding light on audience propensities, ROI attribution, customer journeys, top-performing pages/screens, and more.

Efficient and low maintenance

The Smart Link takes up minimal characters, while the one-line SDK is much more efficient than usual pixels, generating minimal digital footprint.

Individually generated

Individually generated for every audience member, the Smart Link facilitates segment-of-one tracking, communication, and attribution.

Track the end-to-end customer journey

With the Smart Link embedded in owned, earned, and paid media, and the one-line SDK installed on your websites and mobile apps, you can:

Capture

Capture individual journey insights and diverse audience attributes—device, channel, conversion, offer, and implicit and explicit behavioural insights—at the point of the click and at end points.

Identify

Differentiate known from unknown individuals and resolve the multiple digital identities of every audience member across channels.

Augment

Use progressive profiling across interactions and touch points to continuously enrich existing audience profiles.

Contextualize

Custom tailor communications and audience experiences, smooth omnichannel handoffs, and deliver seamless journeys based on past interactions.

Attribute

Map out conversion-driven, individualized journeys and determine ROI impact through precise, single- and multi-touch attribution.

Delivering Smart Digital Experiences