The Smart Link
Delight your audience with rich digital journeys beyond the click.
A deferred deep link for facilitating individualized customer engagement and ROI attribution across owned, earned, and paid media channels.
- eDMs
- Notifications
- Alerts
Mobile
- SMS
- Push/In-app notifications
Web
- Landing pages
- Website
Social media properties
- Posts, comments, follow-up
- Social apps (content & posts)
- Reviews
Web
- Banners
- SEM assets
- Social ads
Mobile
- Ads
One link, multiple channels
Capture valuable customer intelligence from every campaign using a single Smart Link embedded in communications across every relevant channel.
Personalized interactions after every click
Instead of just shortening the URL, the Smart Link utilizes dynamic attributes through UTM parameters to personalize landing pages and mobile app screens—text, images, and CTAs—for every individual.
Pinpoint ROI attribution and paths to conversion
From the first click all the way through conversion, map out every step of your audience’s individual journeys across channels. Access detailed ROI attribution insights at multiple levels to evaluate your marketing efforts.
Ultra-efficient, easily customized
Taking up no more than 25 characters, the Smart Link ensures better content efficiency and readability. You can also set up custom Smart Links to align with your branding needs.
Generate Smart Links from your browser
No time to navigate the whole platform? Install the SmartDX browser plug-in to generate Smart Links in record time.
A major advance thanks to UTM shortening
Unlike your usual campaign URLs, the Smart Link combines multiple URL codes into one streamlined link—with far shorter length and much less risk of a conflict with other site codes. Significantly more secure, it is impervious to decryption by third parties.
Drive app downloads with deferred deep links
If users haven’t installed your app, Smart Link automatically directs them to the app store page before continuing their journey.
Boost conversions with contextual app and web offers
Trigger relevant offers for your diverse audience based on their browsing behavior and propensities as detected by SmartDX.
When customers click on the Smart Link, it gathers those valuable insights you’ve been needing to deliver breakthrough results.
- How many have clicked?
- Who clicked and from what channels?
- When was the link clicked?
- From which campaign did the clicks originate?
- What devices and browsers did they use to click?
- Where were they when they clicked?
Josie opens the Vision Travel webpage to explore the latest short-distance vacation options.
The Smart Link matches Josie’s data against the database and recognizes her as a returning customer who has yet to book a trip with Vision or sign up for its subscription program.
When the page has finished loading, Josie finds herself on a page with vacation options and other offers curated based on her previous visits.
She finds herself intrigued by one of the offers but does not make an immediate booking.
Hi Josie! Receive the latest travel guides and exclusive holiday offers from Vision Travel.
Hi Josie! Unforgettable short-distance trips and amazing gifts, act now!
Hi Josie! Your booking has been successfully completed.