Differentiate known from unknown audience members to facilitate personalized interactions for greater engagement and conversion.
Matt is at a café in the mall. Detecting his location using GPS, Vision Electronics sends him a discount coupon.
He recalls that Vision Electronics has just released a few new phone models, so he decides to go check them out.
When he enters the store, a beacon detects his location, and the salesperson is alerted.
He is given a personalized demo of the latest smartphones. He decides to buy one he really likes.
Samir searches for the keyword “buy watches online” and clicks on the promotional ad from Vision Watches with smart link.