In-app intervention to facilitate engagement
Trigger just-in-time in-app notifications to drive users towards desired action.
Lydia opens his Vision Sports app.
She spends some time on the workout nutrition tab.
Goes back to home screen without any action.
The next morning, after opening the app, she sees a homepage notification promoting offers for workout supplements.
She clicks on the notification and is directed to a campaign page with discount offers. She purchases several items.
Immediately after checkout, Lydia receives the free quick burn workout plan in her app inbox.