Dissect customer engagement efforts from every angle
See details of each individual’s customer journey
Map your audiences’ paths towards conversion with clarity
SmartDX demystifies analytics by delivering the marketing metrics that matter most—from big picture performance assessments to segment-of-one details—in easy-to-access reporting formats.
The Smart Link and one-line SDK captures and distills a multitude of critical insights and metrics to help the marketer analyze their marketing performance. SmartDX provides web and mobile app campaign analytics, which offers in-depth intelligence on audience engagement, attribution and more.
Improve performance continuously with a wide range of granular metrics on the overall campaign or by microsegments. Tap into detailed channel-specific insights for email, mobile, web, and more.Learn more
Explore rich profile insights that encompass their demographics, channel preferences, interests, propensities, and more. Use the audience dashboard to monitor in real time what’s working and what’s not and optimize marketing results on the go. Improve future performance using metrics like top conversion events, product analytics, and more.Learn more
Assess the impact of each touchpoint precisely with single-touch and multi-touch attribution insights. Document ROI along every relevant dimension.